At the recently concluded 112th China Food & Drinks Fair, Waigaoqiao's FTZ Global Hub made a remarkable appearance with its "Silk Road E-commerce" national pavilion as the core platform, showcasing platinum award-winning wines from the 18th Shanghai International Wine Challenge (SIWC).
The SIWC award-winning wines became the centerpiece of FTZ Global Hub's exhibition area, drawing crowds of professional visitors for tasting sessions. Chilean top-tier winery TABALI garnered significant attention with its debut participation.
Simultaneously, leveraging the "Silk Road E-commerce" national pavilion platform, the hub created a multicultural global gourmet experience space featuring distinctive products like East Timor's champion coffee beans and Syrian rose tea alongside SIWC's premium wines, offering purchasers a one-stop sourcing solution.
During the event, the Operation Center Company under Waigaoqiao Group signed letters of intent with five leading domestic purchasers and wine merchants, covering areas including display sales, investment promotion, and cross-border trade services. By precisely matching quality resources from Silk Road partner countries with Chinese market demands, the platform effectively demonstrated its commercial value.
