The Ministry of Commerce of China launched the inaugural “Silk Road E-commerce New Year Celebration” in Shanghai on January 22.
The event, co-hosted by the Shanghai Municipal Commission of Commerce and the People’s Government of Pudong New Area, was part of the 2025 “National Online New Year Goods Festival.”
This celebration integrates traditional cultural elements such as customs, flavors and goods associated with the Chinese Lunar New Year. It combines online and offline activities, linking domestic and international markets.
Themed around “Spring Festival in China,” “New Year Goods Going Global” and “Silk Road New Year Shopping,” the event features 20 promotional activities to boost consumption.
It also aims to leverage the “Silk Road E-commerce” cooperation pilot zone, enhance the impact of Spring Festival intangible cultural heritage, and promote integrated consumption.
In October 2023, the State Council of China approved the plan for Shanghai to establish a “Silk Road E-commerce” cooperation pilot zone, which helps to expand openness in e-commerce and create a hub for international digital economy cooperation.
During the event, the Waigaoqiao FTZ Global Hub’s Pakistan Country Center will participate via platforms like Douyin, celebrating Chinese New Year and showcasing Pakistan’s unique charm.
This specific event will display a variety of Pakistani jewelry and handicrafts, highlighting the rich culture and products of this nation.
It will feature a combination of online and offline activities, offering an 88 percent discount on select items, including exotic jewelry, traditional Pakistani handicrafts, and snacks.
Through product displays, tastings, video presentations and interactive sessions, consumers can experience Pakistan’s beautiful landscapes, vibrant culture, and unique customs.
The event also incorporates elements of Chinese New Year culture, celebrating the Lunar New Year of the Snake with both Chinese and Pakistani influences.
