News

January 20, 2026

Waigaoqiao teams up with Himaxx to launch mega discount store

Himaxx Pudong flagship store, a well-known discount retail platform, will open on the B1 level of Sunland Mall, creating a commercial space exceeding 20,000 square meters.

Sunland Commercial Operation Company, a subsidiary of the Waigaoqiao Group, has formed a strategic partnership with Himaxx.

As an influential commercial landmark in northern Pudong, Sunland Mall has always focused on building a diversified, high-quality, one-stop consumption scene.

The newly introduced Himaxx is a leading brand in the warehouse-style discount retail industry. It has built a strong reputation among consumers through its unique model of "premium brands at low prices, warehouse-style shopping," and a mature full-chain system integrating global supply chain, smart warehousing, and membership-based operation.

This cooperation will effectively fill the market gap for large-scale brand outlet formats in northern Pudong, bringing strong customer-attraction capabilities and brand influence to Sunland Mall.

The Himaxx Pudong flagship store plans to introduce over 300 well-known brands from both domestic and international markets, covering a full range of categories including apparel, home goods, and beauty products. The store will feature a distinctive industrial-style design and, combined with highly competitive pricing, aims to provide consumers with a shopping experience characterized by quality products and affordable prices.